It All Started in a Kitchen, Not a Boardroom.

I believe flavor should be fun, fresh, and made with an obsessive passion for getting it right. This is the story of how that belief turned into a bottle of sweet heat.

Habanebro founder in the kitchen

Creator, Developer, Flavor Enthusiast.

Jeffrey Lobato testimonial

Jeffrey Lobato

Founder & Chief Flavor Officer

My favorite product is our Cowboy Delight. But the best combination if you ask me? Fried chicken, Cowboy Delight and some Habanero syrup drizzled over it. Thank me later.

By day, I build things with code. By night (and on weekends), I build things with flavor. I'm not a classically trained chef; I'm a developer, a family man from the Netherlands, and a curious creator who believes the best meals are the ones shared with people you love.

Habanebro is the intersection of my two passions: the logic of creating something that works perfectly and the joy of sharing something that tastes incredible. I’m the guy who will definitely encourage you to put spicy agave on your ice cream.

Taste the Whole Story.

The Flavor Quest Kit
Ready to start your own flavor adventure? This kit includes one of each of our creations, the perfect way to experience the full Habanebro story at a special price.
The Flavor Quest Kit30.9727.87
  • One bottle of The Gold Rush
  • One bottle of The Green Zing
  • One jar of The Outlaw's Delight
  • Plus, a 10% discount is automatically applied.

#DangerouslyDelicious

The story doesn't end here, it's just getting started. Share your creations with us and become a part of the Habanebro story.